RAYS THE VALLEY
2018-2019
RAYS THE VALLEY
BRAND IDENTITY · WEB DESIGN · ART DIRECTION · SOCIAL MEDIA & INFLUENCER MARKETING
Project Goals
In 2018, I began working with Rays the Valley’s parent company, Cynthia Ann Bakery to rebrand the company. Cynthia Ann was a Springfield-based start up that produces flatbreads and pizza crusts free of preservatives, gluten, dairy, peanuts, or sugar.
I began as a Marketing Intern and quickly began taking on much more responsibility. As a designer, I knew we needed to develop the brand farther than it had been as Cynthia Ann.
The Name
Because Cynthia Ann Bakery was named after the founder’s late mother, it brought up deep sadness for the founder unnecessarily. In addition to this, we aimed to find a name that would encourage our customer in their health journeys. Thus, Rays the Valley was born.
Solidifying the mission
The goal of Rays the Valley is to raise the quality of life of its customers through the brand’s gluten-free, low carb approach. The ingredients allow customers to overcome the challenges of taking their health back into their hands. Establishing this helped me in creating a brand that would truly resonate with our audience.
Web design
From the beginning, I knew our website needed work. Because our product requires educating the customer, I knew a traditional, multi-page approach wouldn’t do. In addition to this, our statistics showed that the behavior of visitors was to visit the home page and leave, on the old site.
To counter this behavior, I focused on creating a scrolling homepage to show off the highlights of our mission and product. This allows the customer to travel easily through information that distinguishes Rays.
